Stort dyk i Coca-Cola aktien

Coca-Cola levede ikke op til forventningerne ved kvartalsregnskabet i tirsdags og oplevede et usædvanligt stort fald i aktiekursen. Vi betragter Coca-Cola som et Wide Moat selskab og forbrugsaktien er sædvanligvis af mere defensiv karakter.

Adam Fleck, CFA 23/10/2014
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Den fulde analyse af Coca-Cola kan læses her.

Analyst Note, Adam Fleck, CFA, 21 October 2014

We are likely to trim our $44 fair value estimate for wide-moat Coca-Cola about $1 or $2 to reflect near-term concerns, but overall we believe the company’s revisions to its 2020 vision only delay rather than prevent the long-term high-single-digit earnings growth potential of the business. 

The firm reported top-line challenges in its third quarter, with adjusted 1% year-over-year revenue growth reflecting slowing price/mix and volume growth and further foreign currency headwinds. We're encouraged that the company continued to enjoy positive, rational pricing in the core North American sparkling beverage market, and that profitability again improved, but we caution that further top-line headwinds look to threaten this year-over-year margin improvement in the fourth quarter. As such, we continue to forecast Coke’s adjusted earnings per share (including negative currency
translation) to be roughly flat versus 2013. Similarly, management estimates that currency-neutral 2015 EPS growth will also be in a mid-single-digit range.

That said, the company reiterated its long-run high-single-digit EPS growth target, which is in line with our own forecast, though the structure has changed slightly. The firm now expects net revenue growth in the mid-single-digit range (versus about 6% previously).
Although we believe our current long-run 5.5% forecast captures the new guided midpoint, we will probably lower our projections given continued top-line uncertainty.
Mitigating this factor, management also extended its annual savings target to $3 billion by 2019 (and $2 billion by 2017) from a prior expectation of $1 billion by the end of 2016. These updated initiatives include restructuring the firm’s North American manufacturing footprint and streamlining operations for additional back-office cost savings. While some of these savings will be reinvested into the business, we nonetheless expect slightly high

Bulls Say

- Coca-Cola is the world’s leading beverage manufacturer and typically enjoys a price premium in most markets.

- Coke and partner Keurig Green Mountain are aiming to disrupt the beverage market with at-home, single-serve cold beverage options, with plans to roll out products in 2015.

- Coke has ample runway for growth in emerging markets, where per capita consumption is relatively low.

Bears say

Despite the popularity of Coke's flagship brand, cola consumption--both regular and diet--has declined recently in the U.S. and other developed markets.

Despite Coca-Cola's marketing efforts and productivity initiatives, earnings growth has proven minimal over the past several quarters, and is expected to remain muted through 2015.

Coke's revenue base is relatively undiversified compared with PepsiCo's; Pepsi's snack business has proved quite resilient during economic downturns.

 

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Om forfatteren

Adam Fleck, CFA  Adam Fleck is an associate director of research with Morningstar.

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